1. Assume that because everyone else is doing it this way, it must work. Everyone uses the yellow pages. Everyone pays for the BBB logo. Everyone’s company name should be front and center at the top of the flier. Everyone knows that “getting fancy” with marketing is a waste of time. Don’t make me tell you the Lemmings story. 2. You’ve [...]

Are you getting squeezed by competitors who are willing to do window cleaning work for far less you would charge, day in and day out? Instead of getting frustrated, learn a lesson from the Walmart-killers of the retail world: When the competition is obsessed with price, change the rules, so that price matters less to the [...]

[...] one thing that clearly differentiates your service offering from the other window cleaners [...] More… I'm a woman…..that clearly differentiates me from my competition…. __________________ [...]

What can you offer that your competition doesn’t? What is the one thing that clearly differentiates your service offering from the other window cleaners that are also invited to bid on the job you were invited to bid on this week? How would you answer that? Finding a unique voice and place in your local window cleaning [...]

The IWCA hosted their annual international Window Cleaning Conference event a little less than 2 weeks ago, in Reno, NV. It was a great few days, full of education, camaraderie, and new friendships. I was invited to be the keynote speaker on the opening day, and recorded the entire presentation so that you could enjoy it [...]