What? Watch this 17-minute presentation from Malcolm Gladwell at the TED conference, and it will make sense, I promise you. If you are trying to sell your window cleaning services to a unique group of people (which you are), then you are going to find this video fascinating, because it contains some vital marketing truths. Marketing truth [...]

Lie #1: Your customer base is cheap. Why else wouldn’t they want to use your amazing services? Here’s one reason why: Maybe they don’t see any value in what you’ve got. You haven’t given them a reason to care, and they don’t think they have a problem that requires your solution. Maybe it’s time to focus more [...]

Okay, it’s official! I have decided to host the Window Cleaning Industry’s very first Window Cleaning Marketing Event in Los Angeles, CA, January 14, 15, 2011. The event is billed as the “Squeegeenomics Experience” and will be completely focused on helping you effectively, powerfully, and profitably marketing your window cleaning company. Is the Squeegeenomics Experience something that can [...]

Okay, great. Thanks!

I would come for sure! I’ve been waiting for you guys to have a convention in LA!