Tiger is a pretty sweet golfer. The man is deadly with a 5 iron. And yet he is a student. Tiger has learned that the more you know, the more you understand that you know less than you thought. Tiger Woods won eight championships and THEN felt that his swing needed to be reworked, so he got on [...]

1. Assume that because everyone else is doing it this way, it must work. Everyone uses the yellow pages. Everyone pays for the BBB logo. Everyone’s company name should be front and center at the top of the flier. Everyone knows that “getting fancy” with marketing is a waste of time. Don’t make me tell you the Lemmings story. 2. You’ve [...]

Are you getting squeezed by competitors who are willing to do window cleaning work for far less you would charge, day in and day out? Instead of getting frustrated, learn a lesson from the Walmart-killers of the retail world: When the competition is obsessed with price, change the rules, so that price matters less to the [...]

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Great idea, I never would have thought about leveraging like that, but it makes a lot of sense.